Coca-Cola’s new ‘selfie bottle’

Coca-Cola has unveiled the ‘selfie bottle’ – which automatically takes photos when it detects a 70-degree tilt, and you can transfer photos through its USB port.

If the selfie stick wasn’t enough to satisfy your social media addiction, you can now take self-portraits using a “selfie bottle” from Coke.

Even better, you can share the photos of yourself enjoying a Coke on Facebook, Instagram and Snapchat.

The product was developed by Coca-Cola itself after its Israeli branch spotted a gap in the market for novelty drinks.

The extravagant selfie camera was devised as part of the Coca-Cola Summer Love campaign – Israel’s largest outdoor brand event.

Gefen Team, who tested it this summer, told Gizmodo: ‘It really did the trick and made the party goers more present and active during the event knowing they could share their special moments just by drinking.

‘This way, the participants could capture and share their moment without pausing the fun, so drinking Coca-Cola really does make every moment special.’

There’s no mention of a release date yet, so for the moment you’ll have to wait before you can share you drinking with the world.

This isn’t the first time Coca-Cola has ventured into building tech accessories. Earlier this year, the beverage titan showed off an experiment that aimed to recycle old Coke bottles into legitimate virtual reality headsets.

With the ‘selfie bottle’, Coca-Cola has come up with yet another way to make you feel good about yourself as you’re sipping your health away. But hey: At least you can leisurely catch it on cam now.

It’s unclear as of yet where the bottle will be sold and how much it will cost. But perhaps Coke is headed in the right direction with this gimmick: Soda sales in general have been on the decline, falling by 1.5% in 2015 and by 1% in 2014, according to the Beverage Marketing Corporation. Americans are instead turning to bottled water, whose sales are expected to outpace those of soda next year.

Humanity might not need a selfie bottle, but it at least take photos from good angle.

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